Introducing the Zohreh V. Icons. The first pieces have to be the coins that are engraved with our beautiful logo. Zohreh, pronounced Zor-ra, is a Persian name meaning Venus (the Goddess of Love) and it is also my Auntie's name. I have always held a special place for her but she is also one of the most beautiful and elegant women I know, so it seemed only fitting to name the brand after her. You will see the Persian influence not only within my designs but throughout the collection and our branding. The logo itself was derived from ancient Persian symbols.