About Us

Zohreh V. Jewellery is all about great quality, beautiful, everyday jewellery where the colour will never fade. Launched in 2019 by Luisa Vasseghi.

‘I have spent the last 8 years as a jewellery buyer for an established high street brand. I loved my job; getting to work in fashion, with jewellery every day, travelling around the world sourcing both new and vintage pieces but I always had a dream of working for myself one day and starting my own business.  

Jewellery has always been such a massive passion, and so it seemed like the obvious next step. I was also getting frustrated not being able to buy the jewellery I wanted to wear at an accessible price in solid gold. I love a curated ear, layering necklaces and stacking as many rings as I can on my fingers (!) but I wanted pieces that wouldn’t change colour/lose their plate when worn so I basically never had to take them off! 

Zohreh V. was then born! Our jewellery is all designed in London, is sustainably sourced and made by talented artisans. 

I decided to name the brand after my Aunty Zohreh (pronounced Zor-ra), not only have I always held a special place for her; she is one of the most beautiful and elegant women I know. I have always loved her name as well so it seemed only fitting for my brand to be named after her. The V. is the first letter of my surname, as you can see above it is too long and hard to pronounce to use it all! Zohreh is a Persian name and you will see the Persian influence not only within the designs of the range but also in our branding and logo. The logo itself was derived from ancient Persian symbols.'